The United Way Greater Toronto ILEO (Inclusive Local Economic Opportunity) Storefront Starter Program is a free entrepreneurship initiative designed to help new and aspiring business owners from underserved communities in the GTA launch and grow their businesses.  

Archer & Co. was engaged to rebrand the United Way ILEO Pop-Up Marketplaces and lead the planning and production of both the 2026 Spring Market and Holiday Market. The project included developing a refreshed brand identity, creating marketing and promotional materials, and delivering two vibrant community marketplace events that showcased local entrepreneurs and small businesses.

Project Scope: rebrand, guidelines, print collateral, social media launch, video production, project coordination, event set-up, management, and tear-down.