The goal was to launch a new private equity firm that could stand out within their industry.

We created an intelligent name and designed a beautiful and meaningful brand identity. Our strategy revolved around identifying their unique selling proposition (USP) that guided the development of everything from vision, mission and core values to marketing assets. We worked with their interior designers to ensure the brand identity extended into the office.

This comprehensive branding effort differentiated Alphi Capital in a crowded market.

Project Scope: Name, Brand Strategy, Branding, Social Media, Website, Marketing Assets